Wednesday, December 09, 2009

Soda news

You know I always come back to soda.

First things first: my Mama bought me a Soda Stream. Have been meaning to get one for oh-so-long now and am the happy owner of this spaceshipesque contraption. No more recycling of plastic seltzer bottles, a behavior that had been filling me with a lot of guilt. You can mix in flavor packets to your homemade seltzer, but I will not be doing that. That is weird. I will squeeze in a real live lemon.

And: speaking of a local supply of clean water, you might be interested in this op-ed piece from Jared Diamond about big companies--like Coca Cola--and how he doesn't think they are pure evil after all. We could go around the block about that one, I suppose. I myself believe in compassionate capitalism. Did I make that term up? I'll have my research intern check it out. OK, I have not research intern, you got me.

Anyway, it's really interesting to me how companies are getting in on the sustainability game because they damn well have to. Cocal-Cola is made of water, and water is becoming scarce in many parts of the world. Will Coke compete with agriculture for water use?

As Diamond explains: "Coca-Cola’s survival compels it to be deeply concerned with problems of water scarcity, energy, climate change and agriculture. One company goal is to make its plants water-neutral, returning to the environment water in quantities equal to the amount used in beverages and their production. Another goal is to work on the conservation of seven of the world’s river basins, including the Rio Grande, Yangtze, Mekong and Danube — all of them sites of major environmental concerns besides supplying water for Coca-Cola."

Marion Nestle takes him to task on her blog (I love her moxie and smarts and sass. Ahhhh): "We need some critical thinking here. If Diamond gave any thought at all to what Coca-Cola produces – bottled water and sodas – he would surely have to agree that less of both would be good for our own health and that of the planet."

1 comment:

Stacey said...

You might also enjoy having True Lime crystal packets around for the days you forget to pick up the real lemons!

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