This news that Coke is marketing fizzy milk is, at first, revolting. I look forward to the future articles debating whether “New Coke” or “Vio” was the more misguided effort on the company’s part. Only time will tell.
And yet.
As a child, I drank something my parents and brother and I called “milk and soda,” in improbable quantities. As I understand it, it was a “Laverne and Shirley” thing (and let us now take a moment to thank Mom and Dad for resisting the urge to put me in J monogrammed sweaters every day of my youth).
This is how you make it:
- Take a tall glass
- Fill it about an inch up with Coke, or Diet Coke (Laverne, listen up: Pepsi is not acceptable)
- Fill the rest of the glass with skim milk
Once, at a friend’s house, her parents tried to make me feel at home by offering me my favorite drink. I took a sip and, horrified, spit it out. It was not Coke, it was seltzer and I was amazed at their stupidity. Had they never SEEN a milk and soda before? I finally understood at that moment (I was 6) that most people had not, as it turns out, seen this drink nor tasted it; I also understood that this was going to be the beginning of having to explain strange things about myself, like my crazy name and the elevator pass I had at school because of my screwy knees.
It was my parents’ way to get me to drink milk, just like I imagine it is Coke’s way to get you to drink milk, though not for the same reason--parents: healthy bones, Coke: milk is cheap right now. It just seems like a lost opportunity on their part. Why not mix the milk with the soda? It tastes so damn good.
TRY IT. You’ll like it.
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