Monday, July 13, 2009

What the f-uh? Real food.

In response to those of us encouraging people to learn about where their food comes from, to THINK about their food choices: here cometh the grammatically incorrect, anti-thought advertising campaign from KFC.  "Unthink."

Before I start knocking Starbucks' "real food" campaign, I should actually go in there and try some of their new food, all HFCS-free and whatnot.  Only problem is I can't bear to go buy any of that stuff--scarred by a few unsavory airport meals. 

Hellmann's, too, is getting in on the action, having launched an ad campaign in Canada that touts the localness of their shelf-stable mayonnaise. The website is super creepy, in that you can't tell at first that it's a Hellmann's site.  Apparently a few years ago, they were going for realness, too. Ummm, ok.

I know what's real, thank you very much.  Like my lunch today:

early Long Island summer tomato. check.
greenhouse Long Island basil. check.
Tuscan olive oil.  splash of Katz's wine vinegar. salt. pepper. checkkkkkk.
heaping tbsp Calabro ricotta.
Mix it all up in a bowl.
Almondine baguette.
Voila--le sandwich!

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