It's always fall at my desk, winter even. In our office I sit by the window, by the A/C unit, bundled up in wool and hoodies all summer, all fall, all winter. That being said, in the great outdoors, where seasons really exist--even if they are all jumbled and pushed to unnatural extremes by climate change--it is finally fall.
I know this because I saw on the teevee, on a dunkin donuts commercial, that fall flavors have arrived; they even piled all the customers onto a hay-filled tractor and drove them off the farm over to a dunkin donuts so they could really taste fall in all its glory. True story.
I also know it's fall because of this f-ing hilarious piece in McSweeney's about decorative fall gourds (but really it's about so much more than that; I think that in its funny way it is also about xmas sweaters and window kreshes).
Another tell-tale sign the seasons are changing is that we have an office potluck on Wednesday and the theme is apples. I predict the presence of more bacon than apples, but so it goes.
Plus eucalyptus has arrived at the farmers market; I will perform my annual tradition of buying a ginormous bundle and plopping it on my dining room table for the next three months. At which point I'll look out the window (or turn on the teevee) and will see some other telltale clue that it's suddenly spring.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, October 26, 2009
Tuesday, July 28, 2009
Milk and Soda

This news that Coke is marketing fizzy milk is, at first, revolting. I look forward to the future articles debating whether “New Coke” or “Vio” was the more misguided effort on the company’s part. Only time will tell.
And yet.
As a child, I drank something my parents and brother and I called “milk and soda,” in improbable quantities. As I understand it, it was a “Laverne and Shirley” thing (and let us now take a moment to thank Mom and Dad for resisting the urge to put me in J monogrammed sweaters every day of my youth).
This is how you make it:
- Take a tall glass
- Fill it about an inch up with Coke, or Diet Coke (Laverne, listen up: Pepsi is not acceptable)
- Fill the rest of the glass with skim milk
Once, at a friend’s house, her parents tried to make me feel at home by offering me my favorite drink. I took a sip and, horrified, spit it out. It was not Coke, it was seltzer and I was amazed at their stupidity. Had they never SEEN a milk and soda before? I finally understood at that moment (I was 6) that most people had not, as it turns out, seen this drink nor tasted it; I also understood that this was going to be the beginning of having to explain strange things about myself, like my crazy name and the elevator pass I had at school because of my screwy knees.
It was my parents’ way to get me to drink milk, just like I imagine it is Coke’s way to get you to drink milk, though not for the same reason--parents: healthy bones, Coke: milk is cheap right now. It just seems like a lost opportunity on their part. Why not mix the milk with the soda? It tastes so damn good.
TRY IT. You’ll like it.
Monday, July 13, 2009
What the f-uh? Real food.
In response to those of us encouraging people to learn about where their food comes from, to THINK about their food choices: here cometh the grammatically incorrect, anti-thought advertising campaign from KFC. "Unthink."
Before I start knocking Starbucks' "real food" campaign, I should actually go in there and try some of their new food, all HFCS-free and whatnot. Only problem is I can't bear to go buy any of that stuff--scarred by a few unsavory airport meals.
Hellmann's, too, is getting in on the action, having launched an ad campaign in Canada that touts the localness of their shelf-stable mayonnaise. The website is super creepy, in that you can't tell at first that it's a Hellmann's site. Apparently a few years ago, they were going for realness, too. Ummm, ok.
I know what's real, thank you very much. Like my lunch today:
early Long Island summer tomato. check.
greenhouse Long Island basil. check.
Tuscan olive oil. splash of Katz's wine vinegar. salt. pepper. checkkkkkk.
heaping tbsp Calabro ricotta.
Mix it all up in a bowl.
Almondine baguette.
Voila--le sandwich!
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